The MI-SBTDC has four Technology Business Resource Consultants (TBRCs) on staff. All consultants hold an MBA or equivalent, have five or more years of business experience and two or more years experience in a technology-related field. Their expertise reflects Michigan's technology initiatives and needs in four functional areas:

• Advanced manufacturing
• Bio-medicine/life sciences
• Energy
• Information technology

TBRCs work with fewer clients than the general MI-SBTDC business consultants and provide proactive facilitation and strategic planning for business development. In contrast, MI-SBTDC general business consultants work with a wider variety of companies providing more typical business development assistance such as business plan writing, cash-flow projections, marketing and human resource consulting. Many of the general business consultants have areas of expertise that the technology counselors can access to assist technology innovators. The MI-SBTDC general business consultants will also assist technology counselors in identifying innovators and small businesses that may be SBIR eligible.